Hi, I’m Caroline, thanks for stopping by
I’m a British Freelance Digital Marketing consultant based in Dubai, with a specialism in search & performance marketing. I’ve been doing PPC for over 13 years and now I enjoy working with some great small to medium sized companies to help them generate leads & revenue to grow their businesses.
I spent 8 years working and leading in agencies. Before that I worked in house with several brands. So not only do I know the score from both sides of the table, but with me you get agency level expertise but with the flexibility and cost benefits of a contractor.
Flexible packages to suit all requirements
Bronze
AED 1,500 per month
- For businesses investing up to 5k AED per month
- PPC Strategy
- Account Restructure
- Weekly Account Optimisations
- Dashboard Report (updated daily)
- Analytics / Tracking Consultancy / Setup
- Regular Testing
Silver
AED 2,800 per month
- For businesses investing between 5-20k AED per month
- PPC Strategy
- Account Restructure
- Weekly Account Optimisations
- Dashboard Report (updated daily)
- Analytics / Tracking Consultancy / Setup
- Regular Testing
- Retargeting
- Monthly Insights
- Monthly Call or Meeting
Gold
AED 4,500 per month
- For businesses investing between 20-40k per month, those with regularly changing campaigns, promotions or products or small to medium eCommerce businesses
- PPC Strategy
- Account Restructure
- Weekly Account Optimisations
- Dashboard Report (updated daily)
- Analytics / Tracking Consultancy / Setup
- Regular Testing
- Retargeting
- Monthly Insights
- Monthly Call or Meeting
Custom
AED TBC per month
- – Businesses with investment levels in excess of 25k AED per month
- – Businesses who are looking to combine PPC with other support (such as social media advertising, landing page generation, CRO, SEO etc)
- Medium to large eCommerce businesses with a significant volume of SKUs
Is PPC Right For Me?
- How many times have you searched on Google in the last 7 days? And you weren’t alone – Last week there were around 39 BILLION people searching for information, products and services on Google.
- When you advertise on search engines you are getting your ad in front of someone who is proactively searching, in that exact moment, for your product or service. Not only is that the most targeted marketing activity you can possibly do, but if you aren’t there I guarantee your competitors are…
- Google is now over 20 years old and the brand name has become a verb in st vocabularies around the world. This is not a fad, search engines are ingrained in our every day life and are very much here to stay.
- SEO absolutely has it’s benefits, and for most businesses I would suggest an aligned strategy between SEO & PPC. However, if you are looking for immediate results, PPC is your answer. It is also much harder to get in front of eyeballs with SEO alone as ads tend to dominate the first chunk of the search results page.
WHY WORK WITH ME?
My skills, experience & approach
I'm data driven
As a self confessed spreadsheet addict, I don’t just dive into the data, I relish in it. I leave no stone unturned and check all metrics and data points on a regular basis, making ongoing changes to continually boost your performance…
I don't set and forget
The biggest issue I see when auditing PPC accounts is that a lot of time and effort went into setting up the campaign, but then it’s left to run and no one pays attention
My eyes are always open…
I check the performance of all my accounts 2-3 times a week and make consistent tweaks. This may sound a big claim and a lot of work – which no doubt it would be for most people. I’ve been doing this so long I know exactly where to look and what to spot allowing me to make regular spot checks in an efficient way.
I see the bigger picture
While performance marketing & PPC may be my core expertise, I have experience across all areas of digital marketing – spanning all forms of digital advertising, SEO, landing page development, conversion rate optimisation & data / analytics. All these elements should work together to deliver a full digital strategy.
Agency level expertise, with the cost benefits of working with a freelancer
I have far fewer overheads than an agency and therefore I can work far more efficiently.
