Here’s a brief story of my experience to date

January 2018 – October 2019

Managing Director – Digital Media, SEO & Analytics

As RBBi grew, so did our fantastic client base. As we partnered with more and more great brands in the Middle East the complexity and sophistication of their strategy also developed.

This presented me with some fantastic opportunities to partner with major Middle East and global brands including Landmark Group, Almosafer and Majid Al Futtaim.

Head of Digital Marketing – Paid Media, SEO & Data/Analytics

I was tasked with the challenge of broadening the scope of the marketing activities provided by RBBi.

During this time I setup a data and analytics team and redefined our content offering, all the while working with some great brands across their media, SEO and data activity including cleartrip, Premier Inn, Al Futtaim Automotive and GEMs Education

January 2016 – December 2017
April 2014 – December 2015

Director of Media

As Director of Media I was challenged with developing and growing the media offering for RBBi. It was also my first foray into the complex landscape of the Middle East.

I worked and led the activity for a diverse range of clients across healthcare, financial services, travel & leisure and automotive.

PPC Strategy Lead

After nearly 6 years spent working ‘client side’ as those agency folks like to call it, I decided to move to the dark side.

My time at Digitas LBi was spent specialising purely on PPC – predominately with search engines in addition to some social media. I loved the fact I got to work with so many brands on such varying strategies and objectives – from airlines and travel to retail and financial services.

January 2014 – March 2015
April 2011 – December 2013

PPC & SEO Manager

After spending my formative years straddling pretty much all things digital, I realised that my passion lies in all things performance (and numbers) focused. PPC & SEO was a clear choice for me.

I led Mintel’s global PPC & SEO strategy – across the UK, US and Asia. I was also heavily involved in all other areas of digital including UX and social media.

Digital Marketing Manager (prev. Digital Marketing Executive)

Apollo Group are a leading UK Outplacement firm with offices throughout the UK. During my years at UK Apollo I worked on all aspects of digital including social media, content, landing page development, email and CRM and PPC/SEO.

January 2006 – March 2011