CRO (Conversion Rate Optimisation)
For any business with a heavy reliance on digital leads or revenue, CRO (conversion rate optimisation) is a great choice to improve conversion rate and ROI. A solid CRO strategy can give continual performance improvements over time through the use of AB or multivariate testing. It can also give insight to the business
I help businesses create hypotheses by analysing their users behaviours and journey. This is then extrapolated into testing roadmaps which are run on an ongoing basis to add continual optimisations.