Data & Analytics
Do you really know who your users and customers are? What they are doing, where they come from and who is the most valuable? In the complex world of digital marketing, it is impossible to have a robust strategy without accurate and insightful data.
With over 13 years experience in digital marketing, data and analytics has been at the heart of everything I’ve done. I help businesses with several key areas including crafting a meaningful measurement framework, analytics implementation and setup and reporting and insights.
I also support businesses with CRO (conversion rate optimisation), providing continual iterative testing to maximise conversion rate and ROI.