Data & Analytics

Do you really know who your users and customers are? What they are doing, where they come from and who is the most valuable? In the complex world of digital marketing, it is impossible to have a robust strategy without accurate and insightful data.

With over 13 years experience in digital marketing, data and analytics has been at the heart of everything I’ve done. I help businesses with several key areas including crafting a meaningful measurement framework, analytics implementation and setup and reporting and insights.

I also support businesses with CRO (conversion rate optimisation), providing continual iterative testing to maximise conversion rate and ROI.

Data & Analytics Implementation & Auditing

I’m a certified Google Analytics consultant and can help you implement GA – or help to resolve any tracking or data integrity issues on a current installation. I can also implement Google Tag Manager (GTM)

Insights & Data Visualisation

Do you have regular, trustworthy reporting and insights into your digital performance? I can help create and implement dashboards across your business to give you not just the numbers, but the meaning and insight into the customers behind them.


Is your website performing to it’s maximum potential? There isn’t a business in this world that can truly answer yes to that question. However, through the use of constant testing I can help you gain continual performance increases on an ongoing basis.